The Definitive Advertising Guide

Advertising and marketing affect nearly everything that a real estate licensee does in today’s world. It is difficult to conceive of real estate professionals spreading word of their services, businesses and properties without engaging in marketing and advertising. It touches everything we do. 

The world of real estate marketing and advertising is much more complex than any other time in your real estate career. The real estate profession has seen an absolute avalanche of online marketing and social media sites including everything from YouTube to Facebook. In crafting marketing and advertising the real estate professional must navigate a complex interaction of specific state statutes and rules along with a myriad of federal advertising regulations in areas such as fair housing. 

Until now real estate licensees had to comb through many resources, references and statutes in order to be able to make certain that their advertising and marketing was in compliance. We had many requests from students and licensees for a course that placed all of these various considerations in context. So here for the first time is the definitive guide to successful real estate marketing and advertising that is in full compliance and takes into account the various rules and regulations that affect all that we do. 

We’ve included throughout this course several examples of the most common pitfalls real estate professionals face in designing advertising and marketing that is in compliance with these rules and regulations.

Chapter list:

1. Promoting the Show
2. The Scope of Regulation
3. The Basics of Compliance
4. Truth and Advertising Case Studies
5. Compliance in an Internet World
6. Federal Laws Affecting Advertising
7. Copyright & Intellectual Property
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