Keller Williams Points East Preferred Courses

The four-hour Negotiation Fundamentals online course is designed to enhance the professional capabilities of real estate licensees, addressing a critical gap in formal negotiation training, a skill essential for ethical and effective real estate transactions. By improving licensees' negotiation skills, this course directly benefits consumers through enhanced transparency, fair representation, and effective conflict resolution. Licensees learn to communicate more clearly, represent their clients' interests ethically, and resolve disputes efficiently, reducing the likelihood of costly legal conflicts. The course emphasizes strategies for balanced negotiations, empowering clients to make well-informed decisions about their real estate transactions. It teaches licensees how to advocate for their clients' best interests while adhering to professional standards and regulations, leading to smoother transactions that benefit both buyers and sellers. The curriculum reinforces the importance of ethical conduct in negotiations, protecting consumers from unfair practices and helping licensees secure the best possible terms for their clients. Covering negotiation strategies applicable to all phases of real estate transactions, including brokerage agreements and compensation discussions, this course equips licensees to better serve the public, fostering trust in the real estate profession and contributing to a more transparent, efficient, and consumer-friendly real estate market. Based on proven strategies used by industry leaders, the course ensures that licensees are trained in best practices that prioritize consumer protection and ethical conduct, ultimately elevating professional standards and enhancing public confidence in real estate services.

The four-hour Negotiation Models and Case Studies course is designed to equip real estate licensees with advanced skills that prioritize consumer protection and promote fair, transparent, and effective real estate transactions. This comprehensive program introduces three evidence-based negotiation models, each carefully selected to enhance the quality of service provided to the public. The S.A.M. model trains licensees in active listening and emotional intelligence, enabling them to better understand and address client concerns, resulting in more satisfactory outcomes for consumers. The SUCCESS Model focuses on building trust and rapport, ensuring that licensees can effectively communicate the unique benefits of properties to potential buyers, leading to more informed decision-making by consumers. The ACCE Model provides a structured approach to negotiations throughout the entire transaction process, safeguarding consumer interests at every stage. Additionally, the course covers ethical strategies for presenting offers and counteroffers, emphasizing clear communication and full disclosure to protect all parties involved. By mastering these models and strategies and leveraging the newest technologies, licensees are better equipped to advocate for their clients while maintaining the highest standards of professional conduct. This course not only enhances the skills of real estate professionals but also significantly contributes to consumer protection by fostering an environment of transparency, fairness, and mutual understanding in real estate transactions. Ultimately, this leads to increased public trust in the real estate industry, more satisfied clients, and a more stable and efficient real estate market that benefits the broader community. 

• How to use the Investment Property Worksheet to easily analyze a property. 
• How to determine a property's investment value quickly and effectively. 
• How to start with your desired rate of return, then work backwards to calculate the optimal price. 
• The ins and outs of the passive loss rules so that you can profit from the special exception for real estate professionals. 
• How to maximize the tax-savings benefits of depreciation by utilizing a strategy called bifurcation. 

Nearly everyone wants to know what’s coming; what the future holds. Real estate agents are no different…they want to know what the market will look like in the upcoming months. Will interest rates rise? Will it be a seller’s or a buyer’s market? Will affordable new homes come on the market? By studying the current indicators and trends economists and real estate analysts are able to provide relevant economic forecasts to navigate the maze of future uncertainty. However, regardless of how much and effort is put into forecast, at the end of the day a forecast is just a prediction and is basically the equivalent of an educated guess.
This course provides an overview of various forecasts and predictions made for the real estate market and describes adaptive reuse and accessory dwelling units. Additionally, it provides a review of economic cycles and the economic theory of supply and demand, which is the backbone of real estate markets. The economy affects the overall housing market and impacts your ability to make a living selling real estate. The economy is constantly changing and thus, it is useful to us personally, as well as in our jobs, to understand how things work. Instead of reacting to what takes place, it is important to understand the reasons things are happening and even plan for the different eventualities—economics helps us manage our lives and businesses.
It is intended to enhance the knowledge and effectiveness of real estate licensees and is approved for 4 hours of continuing education.

• Mandatory classroom video lecture 

• Learn how wealth is built through residential real estate investments 
• Explore the basic principles of real estate investing 
• Gain confidence in working with residential investor clients

This course covers information to aid real estate licensees in better understanding the purpose of workforce housing and different processes for developing and financing workforce housing projects. Additionally, buyer home financing solutions are covered. This course is intended to enhance the knowledge and effectiveness of real estate licensees and is approved for 4 hours of continuing education. 

Topics Include:
1. Agency
2. FAQs
3. Fair Housing
4. Licensing & Education
5. Law and Rules Update

Prior to the start of class, download your required course materials at superiorschoolnc.com/superior-downloadable-pdfs/#ce

2025-2026 GENERAL UPDATE COURSE must be completed between July 1, 2025 and June 10, 2026. Note: *If you are a BIC or BIC Eligible and you take this GENUP course, you will lose your BIC or BIC Eligible status. (You will receive 4 Update credit hours). BIC and BIC Eligible should take the Broker In-Charge Update Course (BICUP), along with a 4-hour elective.    

North Carolina Real Estate Commission attendance requirements apply to this course. Attendance will be strictly monitored. A smart device, tablet, laptop, or desktop with working internet, camera, and audio are required.

Topics Include:
1. Agency
2. FAQs
3. Fair Housing
4. Licensing & Education
5. Law and Rules Update

Prior to the start of class, download your required course materials at superiorschoolnc.com/superior-downloadable-pdfs/#ce

2025-2026 GENERAL UPDATE COURSE must be completed between July 1, 2025 and June 10, 2026. Note: *If you are a BIC or BIC Eligible and you take this GENUP course, you will lose your BIC or BIC Eligible status. (You will receive 4 Update credit hours). BIC and BIC Eligible should take the Broker In-Charge Update Course (BICUP), along with a 4-hour elective.    

North Carolina Real Estate Commission attendance requirements apply to this course. Attendance will be strictly monitored. A smart device, tablet, laptop, or desktop with working internet, camera, and audio are required.

Topics Include: 
1. Agency
2. FAQs
3. Fair Housing
4. Licensing & Education
5. Law and Rules Update
6. BIC Responsibilities 

Prior to the start of class, download your required course materials at superiorschoolnc.com/superior-downloadable-pdfs/#ce 

2025-2026 BIC UPDATE COURSE must be completed between July 1, 2025 and June 10, 2026 Note: *If you are not a BIC or BIC Eligible you will not receive credit for this course. General brokers must take General Update along with a 4-hour elective.  

North Carolina Real Estate Commission attendance requirements apply to this course. Attendance will be strictly monitored. A smart device, tablet, laptop, or desktop with working internet, camera, and audio are required.

The four-hour Blueprint for Success: The Code of Ethics, Buyer Representation, and Your Value Proposition online course is designed to meet the continuing education in ethics curriculum requirements as well as the NAR Code of Ethics requirement. The chapters cover the purpose, structure, and applicability of the Code of Ethics with an in-depth look at Articles 1 and 3 against the backdrop of recent litigation aimed at the real estate industry’s cooperative compensation model. The course demonstrates how buyer representation and ethical practice are part of a licensee’s value proposition and provides perspective on how high ethical standards can be used when adapting to market changes. The course mixes presentation of facts, concepts, key terms, and real-life examples to illustrate the topics being taught, as well as videos and quizzes for self-assessment.

The four-hour Blueprint for Success: The Code of Ethics, Buyer Representation, and Your Value Proposition online course is designed to meet the continuing education in ethics curriculum requirements as well as the NAR Code of Ethics requirement. The chapters cover the purpose, structure, and applicability of the Code of Ethics with an in-depth look at Articles 1 and 3 against the backdrop of recent litigation aimed at the real estate industry’s cooperative compensation model. The course demonstrates how buyer representation and ethical practice are part of a licensee’s value proposition and provides perspective on how high ethical standards can be used when adapting to market changes. The course mixes presentation of facts, concepts, key terms, and real-life examples to illustrate the topics being taught, as well as videos and quizzes for self-assessment.

The four-hour Blueprint for Success: The Code of Ethics, Buyer Representation, and Your Value Proposition online course is designed to meet the continuing education in ethics curriculum requirements as well as the NAR Code of Ethics requirement. The chapters cover the purpose, structure, and applicability of the Code of Ethics with an in-depth look at Articles 1 and 3 against the backdrop of recent litigation aimed at the real estate industry’s cooperative compensation model. The course demonstrates how buyer representation and ethical practice are part of a licensee’s value proposition and provides perspective on how high ethical standards can be used when adapting to market changes. The course mixes presentation of facts, concepts, key terms, and real-life examples to illustrate the topics being taught, as well as videos and quizzes for self-assessment.

Program Benefits:

•    Earn Stronger Trust from Your Clients:
Build lasting relationships by prioritizing transparency and reliability.
•    Build Winning Deals:
Develop strategies that drive value and create mutually beneficial agreements.
•    Generate Leads and Convert Them More Often:
Enhance your lead generation efforts with targeted approaches and effective follow-ups.
•    Find New Paths to Success That Others Don’t:
Identify untapped opportunities and leverage innovative strategies to stay ahead of the curve.

Want to find new ways to help you stand out in a competitive market? Learn proven negotiation strategies to help you win deals and deliver more value to your clients. Become a negotiation expert with the most thorough, practical, and longest-standing real estate negotiation course.
 

Program Benefits:

•    Earn Stronger Trust from Your Clients:
Build lasting relationships by prioritizing transparency and reliability.
•    Build Winning Deals:
Develop strategies that drive value and create mutually beneficial agreements.
•    Generate Leads and Convert Them More Often:
Enhance your lead generation efforts with targeted approaches and effective follow-ups.
•    Find New Paths to Success That Others Don’t:
Identify untapped opportunities and leverage innovative strategies to stay ahead of the curve.

Want to find new ways to help you stand out in a competitive market? Learn proven negotiation strategies to help you win deals and deliver more value to your clients. Become a negotiation expert with the most thorough, practical, and longest-standing real estate negotiation course.
 

Program Benefits:

•    Earn Stronger Trust from Your Clients:
Build lasting relationships by prioritizing transparency and reliability.
•    Build Winning Deals:
Develop strategies that drive value and create mutually beneficial agreements.
•    Generate Leads and Convert Them More Often:
Enhance your lead generation efforts with targeted approaches and effective follow-ups.
•    Find New Paths to Success That Others Don’t:
Identify untapped opportunities and leverage innovative strategies to stay ahead of the curve.

Want to find new ways to help you stand out in a competitive market? Learn proven negotiation strategies to help you win deals and deliver more value to your clients. Become a negotiation expert with the most thorough, practical, and longest-standing real estate negotiation course.