What CRMs North Carolina Brokers/BICs Should (and Shouldn’t) Invest in to Lead Smarter Teams
As a broker-in-charge (BIC), your CRM isn’t just a tech purchase—it’s a leadership decision. We’ve all seen it happen. You buy the shiny, expensive “All-In-One” platform that promises to turn your brokerage into a lead-generating machine. You roll it out with a fanfare usually reserved for royal weddings. Two…