North Carolina real estate Article Collection

brand written in pencil

Building Your Real Estate Personal Brand as a New Broker

Personal real estate branding is the process of developing your own individual brand and fostering local brand recognition. If you think about the products and services you use regularly, you probably get a quick glimpse of their logo or brand in your mind. As…

real estate broker standing out from the crowd

5 Steps to Standing Out in a Crowded Marketplace

If you’re just launching your real estate business or are thinking of rebranding, standing out is going to be your biggest challenge. Your best bet at an edge against these competing brokers is going to be your value proposition and how you deliver your…

Real estate broker conducting a North Carolina virtual open house livestream

7 Virtual Open House Strategies to Market Your Listings During COVID-19

As the National Association of Realtors released their first guidelines in response to the spread of COVID-19, one of their early recommendations was to leverage technology to continue conducting business, including promoting current listings. These recommendations apply to agents and brokers in all states,…

New broker learning how to write real estate listing copy that sells

How to Write Real Estate Listing Copy That Sells

Professional photos are important, but strong real estate listing copy can make a world of difference in how many views your listing receives. By writing appealing copy, you can convert interest into action and showings into closed sales. Every listing you write as a…