real estate marketing Article Collection

real estate business plan

7 Steps to a Strong Real Estate Business Plan

Before construction begins on a home, a solid architectural plan is laid out to guide the construction team. Similarly, your real estate business should start the same way. A real estate business plan may seem daunting to create, but it is critical to developing…

real estate website

How Website Design Can Help Generate Quality Leads

The real estate industry is considered to be one of the most competitive online so it is a must that real estate brokers have a functional, highly-converting and appealing website. It should be something that represents your brand in the best possible way. Brand…

How to Build Your Sphere of Influence

For newly licensed real estate brokers, the most important thing to figure out is how to get real estate clients. To help you out, we have a few ideas for building your online and offline spheres of influence. Building your offline sphere of influence…

5 Real Estate Prospecting Plays for New Brokers

Once you’ve earned your real estate license, you’re going to need a healthy pipeline of prospects to support your real estate career and help keep your business afloat and thriving. One way to build up that pipeline is through time-tested real estate prospecting plays. Here’s…

brand written in pencil

Building Your Real Estate Personal Brand as a New Broker

Personal real estate branding is the process of developing your own individual brand and fostering local brand recognition. If you think about the products and services you use regularly, you probably get a quick glimpse of their logo or brand in your mind. As…

real estate broker standing out from the crowd

5 Steps to Standing Out in a Crowded Marketplace

If you’re just launching your real estate business or are thinking of rebranding, standing out is going to be your biggest challenge. Your best bet at an edge against these competing brokers is going to be your value proposition and how you deliver your…

Fully Renovated House in Quebec, Canada

Tips for Home Staging on a Budget

Home staging is a tried and true strategy for getting homes off the market faster and at a higher price. However, home staging can be a costly expense, especially if you have multiple homes on the market at once. However, there are some very simple…

Millennial home buyers getting the keys to their new house

How to Connect with Millennial Real Estate Prospects

Millennial home buyers have entered the housing market in a big way. As of 2015, Millennials surpassed Baby Boomers as the largest generational group in America, and they now make up the largest group of home buyers. As a new North Carolina real estate…