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Walkway to a fresh blanket of snow on residential home, holiday open house concept.

7 Tips for a Successful Holiday Open House

Selling a house around the holidays can be a difficult task. There’s a traditional assumption that this is when the market slows down. Despite that, many North Carolina real estate brokers earn more by capitalizing on less inventory to drive demand for buyers who…

5 Reasons North Carolina Brokers Love Their Careers

Real estate is one of the best careers for overall happiness, according to a recent survey of brokers and brokers-in-charge across North Carolina. As a group, real estate brokers are optimistic about their careers and the future of the industry. You might be thinking,…

Busy real estate broker talking on smart phone in her office

5 Common Misconceptions About Working in Real Estate

Working in real estate can be highly rewarding both financially and in terms of career satisfaction. However, any real estate salesperson would tell you that it’s not always as glamorous or effortless as shows on HGTV would make it seem. Here are five of…

5 star customer experience satisfaction score with gold stars and satisfied real estate client writing a positive testimonial

How to Get the Most Out of Your Real Estate Client Testimonials

In real estate, your reputation among past clients is essential to building your business. That’s why testimonials should be a key component of your marketing strategy. Are you keeping your real estate client testimonials on LinkedIn or your personal website? Or do you have…

scenic north carolina

6 Things New North Carolina Real Estate Brokers Should Know

North Carolina has breathtaking mountain views, abundant career opportunities, and awe-inspiring coastlines. There’s no wonder that, according to Neighborhood Scout, North Carolina housing is appreciating at a rate that is making heads turn: 12.51% in the last twelve months alone. Are you thinking of…

Red and white "Home for Sale, Price Reduced" sign in front of a stone, wood house that is for sale. Difficult listing concept.

3 Strategies to Get a Difficult Listing Sold

What do you do when you have a North Carolina real estate listing that just hasn’t sold? If you have a tough listing that keeps acquiring more and more days on market, it can be frustrating for both you and your seller clients. To…