Attaining success isn’t simply a matter of luck. It’s often a matter of taking the time to learn real estate, then applying your knowledge, working hard, and sticking with it. If you’re looking to break through to the next level of performance more quickly, ask yourself: Who are the top real estate salespeople in my market? And what are they doing right?
To help you out, we looked at common traits and characteristics of the most successful luxury real estate brokers across the U.S. and developed a list of ten things you can do to cultivate these traits within your own North Carolina real estate business.
Use the following strategies to break through to the next level of performance and get to a higher price point—whether that level is at $300,000 or $3 million.
1. Develop a consistent brand
To build a successful brand for your real estate business, start by identifying your customer. Develop your brand based on how it resonates with your target audience, and then live and breathe your brand through each touchpoint to maintain consistency.
2. Practice authenticity
As your clients climb in affluence, so do the number of people trying to sell products or services to them. Don’t start your relationships based solely on the sale—it will take you nowhere. Strive to make an authentic connection with them by understanding what they value and what drives them.
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3. Live in the details
The most successful real estate pros know the smallest changes that will increase the salability of a home. These details are crucial at higher price points where the pool of buyers shrinks.
4. Embrace professionalism
The most successful real estate professionals are the ones who have strong business acumen. They have immense communication skills, exceptional service, and they always stay organized.
5. Be tenacious
High-net-worth clients want to know that their real estate professional will work tirelessly to give them the best service possible. Go to bat for the issues they care about, and your reputation will flourish.
6. Dress for success
When working with high net worth individuals, you need to look the part. Your appearance should show that you value yourself as much as the homes you sell.
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7. Relate to your clients
Take the time to research your target market and potential clients. Get to know what influences them and what their background is. Once you understand what drives them, you can make a more human connection.
8. Be honest
The most successful real estate professionals are highly skilled in honesty, especially when it comes to pricing and timing. Luxury clients don’t want to be surprised, so you need to be upfront about any potential issues.
9. Develop a world-class network
Top real estate professionals use a vast network of people, both in-person and online—including social media—to drive their brand forward. Not only do they make the connections, but they cultivate their relationships and convert them into real estate clients.
10. Remain agile
The opportunity for growth in your target market is there, as long as you remain innovative and adaptable to your local market influences.
Again, it’s a good idea to identify the top North Carolina real estate brokers in your local market. Look at what they’re doing to get ahead, and take notes. If you can, arrange a call or meeting with a top salesperson you admire. Experienced brokers are often more than willing to share their insights and advice; all you need to do is ask.