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Real estate listing shown on computer follows real estate advertising rules

Real Estate Advertising Rules: Ethics and Compliance Guide

Following real estate advertising rules is crucial for protecting consumers, building trust, and maintaining a reputable standing in the industry. This guide explores the legal regulations and ethical guidelines regarding North Carolina’s real estate advertising rules. Key Takeaways Real estate advertising in North Carolina…

best negotiation books

Top Books to Improve Your Real Estate Negotiation Skills

As a North Carolina real estate broker, your income is determined by your ability to close the deal. Therefore, negotiation skills are essential. To successfully master the art of real estate negotiations, you’ll want to find the most creative and powerful strategies available. To…

A team of real estate professionals giving a group high-five to stay motivated

How to Stay Motivated Past January

January is the time when everyone is setting New Year’s resolutions for their professional and personal lives. But too often those goals and aspirations are abandoned by February. So, how can you keep those New Year’s resolutions and stay motivated to grow your real…

Walkway to a fresh blanket of snow on residential home, holiday open house concept.

7 Tips for a Successful Holiday Open House

Selling a house around the holidays can be a difficult task. There’s a traditional assumption that this is when the market slows down. Despite that, many North Carolina real estate brokers earn more by capitalizing on less inventory to drive demand for buyers who…

Top 10 Tips for Growing Your Referral Network

Top 10 Tips for Growing Your Referral Network

For most North Carolina real estate brokers, lead generation makes up a huge part of each day. Many swear by cold calling or door knocking or paid advertising to ensure a steady flow of new clients and new listings. However, these cold leads take…

How to Become a Broker-in-Charge in North Carolina

If you’re a North Carolina real estate broker looking to take your career to the next level, you may be wondering how to become a broker-in-charge. The broker-in-charge license category is a higher level where brokers can supervise other brokers—and potentially earn more money.…

5 star customer experience satisfaction score with gold stars and satisfied real estate client writing a positive testimonial

How to Get the Most Out of Your Real Estate Client Testimonials

In real estate, your reputation among past clients is essential to building your business. That’s why testimonials should be a key component of your marketing strategy. Are you keeping your real estate client testimonials on LinkedIn or your personal website? Or do you have…

Red and white "Home for Sale, Price Reduced" sign in front of a stone, wood house that is for sale. Difficult listing concept.

3 Strategies to Get a Difficult Listing Sold

What do you do when you have a North Carolina real estate listing that just hasn’t sold? If you have a tough listing that keeps acquiring more and more days on market, it can be frustrating for both you and your seller clients. To…

North Carolina homebuyers, parents with child smiling and roof mockup over heads while sitting on floor in cozy living room, relocation concept

5 Categories of North Carolina Homebuyers

Every homebuyer is different, just as every home buying experience is different. Each of your clients will have their own set of likes and dislikes. As a North Carolina real estate professional, you should know how to tailor your approaches and strategies to suit…