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Barbie-Inspired Interior Design Trends in North Carolina

Just like the Tar Heel State’s diverse landscapes and rich history, infusing Barbie’s signature charm into interior spaces can take many different forms and suit the tastes of all types of homeowners across the state. And, with some of the best cities to retire…

New email symbol on wooden block on laptop keyboard

5 Tips For Using Email Marketing to Turn Leads into Listings

All real estate professionals know, your lead generation is only as good as the quality of your leads. Without a precise lead generation strategy intentionally targeting your ideal clients, you very well could be wasting time, effort, and money catching lots of leads with…

real estate website

How Website Design Can Help Generate Quality Leads

The real estate industry is considered to be one of the most competitive online so it is a must that real estate brokers have a functional, highly converting and appealing website. It should be something that represents your brand in the best possible way. Brand…

realtor staging a home

Staging a Home for Quick Offers and Sales

Home staging is simply the art of setting up the property so that you highlight its best features while making it appeal to a larger audience. As the seller’s broker, it is your responsibility to counsel your clients on how to stage the interior…

Grey and white luxury kitchen in modern style

Level Up Your Kitchen With These 6 Renovations

As the saying goes, “the kitchen is the heart of your home.” When selling a home though, most real estate professionals will vouch that — as far as home improvements are concerned — kitchen renovations are worthy investments that will likely increase your resale value.…

statute of frauds

How to Avoid the Pitfalls of “My Word Is My Bond”

You’ve heard the phrase, “My word is my bond.” You may have said it yourself. You may believe, as we do, that keeping one’s word is important. The problem is that, in the day-to-day practice of real estate, our words are simply not the…

real estate agents shaking hands

How to Embrace Change as a Real Estate Broker

The real estate profession has always been in a state of constant change. It is an evolving profession that has always seen new business models, new technology, new approaches, and different markets. There is nothing new about change. What is different about the change occurring…

real estate law book shelf

Deed Restrictions 101 for Real Estate Agents

Sometimes practicing real estate is like living in the TV show, The Twilight Zone. With apologies to Rod Serling… Imagine, if you will, the transfer of a farm where the seller will not allow the buyer to raise hogs. A farm with no hogs?…

real estate agent talking with client

How to Build Trust with Your Clients

The real estate profession is and always has been a people business. People do business with people they know, like and trust, and at the heart of the business lies the skills to cultivate and build relationships. Those who do not learn how to…

north carolina real estate hashtags

Using Hashtags for North Carolina for Real Estate Marketing

Social media is an essential tool for North Carolina real estate marketing, and strategic use of hashtags can increase visibility and improve organic reach on sites such as Instagram, Facebook, and Twitter. When you use a hashtag on your social media post, you enable…