featured Article Collection

Millennial home buyers getting the keys to their new house

How to Connect with Millennial Real Estate Prospects

Millennial home buyers have entered the housing market in a big way. As of 2015, Millennials surpassed Baby Boomers as the largest generational group in America, and they now make up the largest group of home buyers. As a new North Carolina real estate…

North Carolina real estate broker working on the go

Is It Hard to Be in North Carolina Real Estate?

Is it hard to be in North Carolina real estate? What about real estate in general? We asked real estate professionals across the country that very question to get a sense of what the challenges are for agents and brokers who are new to…

White Mouse Cable Forming A House Symbol on Blue Background

A Beginner’s Guide to North Carolina Real Estate Marketing

As a North Carolina real estate broker, one of your most important roles is that of a marketer. You’re marketing your clients’ properties. You’re marketing your community to potential buyers. You’re constantly marketing yourself and your services. Are you new to the business? Keep…

Newly licensed real estate broker shaking hands with a managing broker

How to Choose a Managing Broker

As a new North Carolina real estate broker, the first thing you’ll need to do after you pass your licensing exam is choose a managing broker (i.e., broker-in-charge). Don’t let the process of finding a managing real estate broker to work for intimidate you.…

Couple entering while real estate agent showing new kitchen

Who Does the Broker Represent?

The Scenario: Buyers see a house they like and call the listing broker shown on the sign out front to arrange to see the house. While at the house, the buyers tell the listing broker their motivations, timeline, financial information, and their willingness to…