You don’t necessarily have to possess a certain personality type, come from a particular background, or even have the same goals as the people around you to find success in real estate. It’s a profession in which many different kinds of people have found success. But despite their differences, successful real estate brokers have often mastered similar skill sets that give them an advantage over their competitors.
Just what are those skills, exactly? Keep reading because we’ve compiled the 10 most important ones for you.
#1: Develop expert communicating skills
Every client has a different preferred method of being in touch. Text? Email? Phone calls? Whatever it is, ask your client at the start of your relationship so you can make sure you get it right. Then, make sure you’re proactive when it comes to getting in touch. Don’t leave your clients wondering, “What should I do next?” Or “When should I do it?” When it comes to real estate, there’s a process involved: forms to complete and documents to sign. Make sure you communicate enough to guide your clients through the process.
#2: Grow your teaching skills
When it comes to real estate, you’re the expert. Elements of the process might seem mundane or second nature to you, but might be completely foreign to clients who are new to real estate. If you can be patient enough to anticipate what they might not be aware of and slowly educate them on real estate, you’ll reap clients who trust you and are grateful to you for mentoring them through the process of buying or selling.
#3: Find your homegrown touch
Everyone has his or her way of letting clients know they care. Think of it as your “homegrown touch.” We’re talking about the kind of people skills that include remembering birthdays or special milestones in their lives, giving them tips in a new neighborhood, or sending pizza to their house on move-in day. Whatever you do to let clients know you care, do it consistently. As the saying goes, “People don’t care how much you know until they know how much you care.”
FREE GUIDE: Learn how to kick off your career in real estate with the free guide.
#4: Adapt to new technologies
Real estate brokers who stick around in the long-term have mastered the art of changing with the market. Don’t be afraid of new technology; adapt to it. One of the new advancements in technology that is aiding real estate professionals right now is cloud services. You can save yourself money and often a huge hassle by sharing your documents over the cloud.
#5: Be on time
This one sounds simple, but it’s important for real estate professionals because you’re often dealing with so many different parties. Whether it’s showing a house to prospective buyers or meeting with clients who will hire you to sell their home, time management is critical to your success in making sure all your customers walk away happy.
#6: Hone your negotiation skills
“The most powerful word you can utter in any negotiation is ‘no,’” writes Peter Economy in Inc. “If you’re not satisfied with a proposal, then don’t hesitate to use it.” The truth is, you might be good at negotiating, but being a successful real estate agent also means you have to educate your clients on how to negotiate. Review with your clients all the different aspects of an upcoming deal. Prepare them for what a best-case scenario would look like for them, and also make sure you discuss the worst-case scenario that they are prepared to accept.
You might be a great negotiator, but if you don’t prepare your clients for the realities of negotiation you’re going to be facing unnecessary pressure.
#7: Stay abreast of local knowledge
Real estate professionals have a better chance of success when they have an intimate knowledge of the neighborhoods in which they work. You should familiarize yourself with schools, new zoning laws, bylaws, local businesses, bus routes, and other elements that would be necessary for people moving in, out, or within your neighborhood. In this way, you can position yourself as a local market expert who your clients can trust—not just an outsider looking to profit off them.
#8: Stay updated on industry trends
Make sure you’re staying updated with what’s happening in your industry, including mortgage rates, laws that affect real estate agents, and everything in between. The best way to do this is to commit yourself to read trade publications daily. Here are a few that are highly regarded:
- Inman News: This site covers marketing, industry regulations, mortgage news, and general updates on the industry.
- Realty Times: This publication covers real estate news and has an advice section for both consumers and agents.
- RISMedia: This online and print publication covers industry news and trends for real estate professionals across the country.
- Superior School of Real Estate: Our real estate blog publishes real estate tips for every step of your real estate career.
#9: Network, network, network
You hear this word all the time, but often it’s misunderstood as a method of getting something from the people around you. Networking is a way of contributing to those around you and building a community of like-minded individuals who will give back to you in times of need. Network with your fellow real estate agents. Help those coming up in the industry around you and seek out people with more experience from whom you can learn.
#10: Continue your education
The best in their field are always learning. Take a look through our continuing education topics and keep diving deep into whatever interests you. A successful real estate professional is one who is always growing.