Just as dark is the absence of light, bad customer service in real estate is the lack of something extra. Real estate brokers seldom commit blatant errors in their customer service delivery. Rather, their mistakes are of omission: neglecting to provide the little extras,…
When a real estate client defects, it might not be something you are doing to drive them away. Some people simply change their minds about selling or buying. Others feel they can find a better match with another broker. There could be any number…
In the competitive world of real estate, a strategy that is vital to your success is making your client’s property stand out among the other properties on the market. In order to do this, homeowners may have to make renovations to the interior or…
Technology is changing the way brokers market to and engage with their clients. Keep reading to learn about six real estate technology tools you can use to expand your business—and ensure your clients enjoy the best experience possible. 1. Circleback Keeping track of contacts…
Superior School of Real Estate is now seeking participants for the 2020 State of the Real Estate Profession survey! Your insights will help us produce our annual State of the Real Estate Profession report that will feature actionable insights on how to grow your…
As a new broker, you can’t just count on referrals, word-of-mouth, and marketing and promotional efforts. In order to get your real estate business rolling you’ll need fresh real estate prospecting ideas, as well as a solid prospecting plan. Use the following steps to…
Real estate is a people business. Brokers are most successful when they make connections, build deep networks, and nurture professional and personal relationships from the ground up. Unfortunately, 2020 has put a dent in those abilities. The COVID-19 pandemic has made physical interactions difficult, forcing…
The COVID pandemic has made some homebuyers reluctant to visit properties for sale any more than they have to. Some brokers are likewise wary of too much in-person interaction. So, are brokers making any interesting innovations in how they sell a property or taking…
Second homes, or at least the idea of owning one, seem to have become more popular this year as the coronavirus remains a concern. Some families have elected to make their second home their headquarters, since it will usually be located in a less…
As a new real estate broker, you may want to spend time researching the benefits of marketing to short sale clients. Successful short sale brokers can generate significant amounts of commissions in much shorter amounts of closing time. They often have very happy, relieved, and…
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