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Barbie-Inspired Interior Design Trends in North Carolina

Just like the Tar Heel State’s diverse landscapes and rich history, infusing Barbie’s signature charm into interior spaces can take many different forms and suit the tastes of all types of homeowners across the state. And, with some of the best cities to retire…

New email symbol on wooden block on laptop keyboard

5 Tips For Using Email Marketing to Turn Leads into Listings

All real estate professionals know, your lead generation is only as good as the quality of your leads. Without a precise lead generation strategy intentionally targeting your ideal clients, you very well could be wasting time, effort, and money catching lots of leads with…

real estate website

How Website Design Can Help Generate Quality Leads

The real estate industry is considered to be one of the most competitive online so it is a must that real estate brokers have a functional, highly converting and appealing website. It should be something that represents your brand in the best possible way. Brand…

realtor staging a home

Staging a Home for Quick Offers and Sales

Home staging is simply the art of setting up the property so that you highlight its best features while making it appeal to a larger audience. As the seller’s broker, it is your responsibility to counsel your clients on how to stage the interior…

Grey and white luxury kitchen in modern style

Level Up Your Kitchen With These 6 Renovations

As the saying goes, “the kitchen is the heart of your home.” When selling a home though, most real estate professionals will vouch that — as far as home improvements are concerned — kitchen renovations are worthy investments that will likely increase your resale value.…

north carolina real estate

Start Winning More Listings With These 8 Tips

Real estate can be a competitive field, and locking in listings is often challenging. If you’re currently trying to get established in a particularly cutthroat market, some challenges may arise in the form of competition from existing brokers, a personal lack of experience within…

North Carolina broker using real estate negotiation strategies to close a deal

Key Real Estate Negotiation Strategies to Master

As a North Carolina real estate broker, your income is determined by your ability to close the deal. To successfully master the art of real estate negotiations, you’ll want to find the most creative and powerful negotiation strategies. Finding clients is only the first…

Local real estate market expert greets house hunting couple

5 Steps to Becoming a Local Real Estate Market Expert

Real estate, like politics, is all local. When North Carolina homebuyers and sellers are browsing the internet looking for the right broker to guide them through their next transaction, they’re looking for a local real estate market expert. They’re seeking someone with in-depth market…

New broker learning how to write real estate listing copy that sells

How to Write Real Estate Listing Copy That Sells

Professional photos are important, but strong real estate listing copy can make a world of difference in how many views your listing receives. By writing appealing copy, you can convert interest into action and showings into closed sales. Every listing you write as a…

Young real estate professional working on laptop, grabbing her head, frustrated at what she sees on screen. Real estate technology frustrations concept.

6 Ways Real Estate Technology Can Be Bad for Business

Technology is supposed to make everything easier, and yet it is often the source of so many problems. As a North Carolina real estate broker, you can’t do your job without relying on real estate technology to some degree. However, you do have to…

real estate blog

5 Tips for Writing the Best Real Estate Blogs in North Carolina

Writing a real estate blog is a great way for North Carolina real estate professionals to build their brand and engage with local audiences. With blogging becoming increasingly accessible due to online platforms such as WordPress, Wix, and Tumblr, anyone has the ability to…

Tax forms spread out on table with calculator, pen, and eyeglasses

Tax Deductions for Real Estate Brokers

Do you feel like you do the work of five people? You spend way more time in the car than the typical commuter. You’re on the go so often that you find yourself eating out most of the time. When you’re at the office,…