Just like the Tar Heel State’s diverse landscapes and rich history, infusing Barbie’s signature charm into interior spaces can take many different forms and suit the tastes of all types of homeowners across the state. And, with some of the best cities to retire…
All real estate professionals know, your lead generation is only as good as the quality of your leads. Without a precise lead generation strategy intentionally targeting your ideal clients, you very well could be wasting time, effort, and money catching lots of leads with…
The real estate industry is considered to be one of the most competitive online so it is a must that real estate brokers have a functional, highly converting and appealing website. It should be something that represents your brand in the best possible way. Brand…
Home staging is simply the art of setting up the property so that you highlight its best features while making it appeal to a larger audience. As the seller’s broker, it is your responsibility to counsel your clients on how to stage the interior…
As the saying goes, “the kitchen is the heart of your home.” When selling a home though, most real estate professionals will vouch that — as far as home improvements are concerned — kitchen renovations are worthy investments that will likely increase your resale value.…
Professional development is a great way to stay ahead of the competition. A recent survey by McKissock Learning indicated that real estate salespeople who invest in their professional development earn nearly $50,000 more annually than those who don’t. Below, real estate professionals from across…
Social media for real estate brokers is not something you can overlook when it comes to marketing your North Carolina real estate business. If you have been neglecting your followers because you’ve run out of ideas about what to post, take a look at…
No two days in real estate are alike. That’s what we love so much about this profession; it keeps you on your toes. But with all the excitement and daily tasks—from administrative tasks to showing homes, negotiating contracts, home inspections, office duty, marketing, and…
From social media strategy to basic communication methods, automating your real estate marketing is a great way to grow your business. #1: Use text messaging for marketing Almost everyone has a cell phone these days. Texting clients about potential properties is a convenient way…
Step aside, Millennials. There’s a new generation in town. Generation Z homebuyers have entered the real estate market. Generation Z, also known as the “Net” or “Digital” generation, comprises those born from about 1996 to 2010. The oldest among them are now in their…
The North Carolina real estate business is competitive, so you need to stand out from the crowd to score new real estate listings. Think creatively and go the extra mile to earn the business you deserve. #1: Sweeten the deal When putting together a…
First-time homebuyers are a crucial demographic in the North Carolina real estate market and have continued to grow as a niche for real estate professionals across the country. However, there are certain attributes that you should consider before you pursue this young and inexperienced…
These days, our mobile devices are our “first screens.” That is, we’re much more likely to reach for our phones than we are to go to our computers. Fortunately, the real estate industry is keeping up with our always-on culture. As a North Carolina…
A strong housing market isn’t necessarily a good thing when it comes to selling a home. According to a recent report published by Remodeling magazine, Cost vs. Value Report, homeowners are seeing a lower return on their investment for home improvement projects. The more…
The struggle between appraisers and other real estate professionals can sometimes seem like a never-ending conflict. However, better communication between real estate brokers and appraisers could help to minimize problems. Both parties play key roles in the homebuying process, and it’s important for each…
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