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Confident real estate professional welcoming young couple to successful open house

How to Conduct a Successful Open House in 5 Steps

Ever feel like you’re just going through the motions with open houses? You’re not alone. While there’s some debate among North Carolina real estate brokers about the real value of holding open houses, many top earners swear by them.   Top producer Sasha Valdes attributes…

Real estate listing shown on computer follows real estate advertising rules

Real Estate Advertising Rules: Ethics and Compliance Guide

Following real estate advertising rules is crucial for protecting consumers, building trust, and maintaining a reputable standing in the industry. This guide explores the legal regulations and ethical guidelines regarding North Carolina’s real estate advertising rules. Key Takeaways Real estate advertising in North Carolina…

real estate broker burnout

How to Avoid Broker Burnout

Ever catch yourself feeling like you just can’t find the motivation to complete the work you need to as a North Carolina broker? Feel like you’re caught in a perpetual state of “the Mondays” where even basic tasks like prospecting clients, replying to emails…

Millennial home buyers getting the keys to their new house

How to Connect with Millennial Real Estate Prospects

Millennial home buyers have entered the housing market in a big way. As of 2015, Millennials surpassed Baby Boomers as the largest generational group in America, and they now make up the largest group of home buyers. As a new North Carolina real estate…

Couple entering while real estate agent showing new kitchen

Who Does the Broker Represent?

The Scenario: Buyers see a house they like and call the listing broker shown on the sign out front to arrange to see the house. While at the house, the buyers tell the listing broker their motivations, timeline, financial information, and their willingness to…

real estate assistant interview

How to Hire a Real Estate Assistant in 9 Steps

The life of a real estate professional can be fast-paced and demanding. Scheduling, taking calls and handling everyday details can distract from big picture goals, which is why many real estate brokers and brokers-in-charge hire a real estate assistant. If you’re at a point…